Wednesday, July 21, 2010

Character Trumps Length

This seems obvious to me……but maybe not so for most golfers. There is no column on the golf card for character. You'll find par, length, handicap, and slope (whatever that is). But you often hear the length of the course mentioned when a course is described - “A brand new 7,500 yard layout”. Often, courses would be better characterized as a long and boring golf course, void of any character or original design concepts. Some of the length of a golf course is simply from not understanding the golf course market that one is targeting. Most often, a golf course is not going to host a PGA Tour event.


There is a HUGE difference in designing a course that will award a professional player over one million dollars for winning a tournament, and designing a course that wants players to pay over a million dollars annually to play. Most of my clients want players to pay to play their courses, not pay out players for winning a tournament.

How many golfers would turn down an opportunity to play National, Augusta, Pine Valley, Fishers Island, etc. if they were required to play a tee length of 6,400 – 6,500 yards?